top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Project type

Brand Voice, Campaign and Web Content

Date

April 2023

PENN Entertainment, a recent brand transformation project that started with strategic positioning and naming and ultimately resulted in an award-winning national campaign. The project includes a wide range of work, from brand voice and messaging to a reimagined loyalty program, brand training, and an omnichannel campaign that effectively increased traffic to their website and newly designed app.

bottom of page